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BACKGROUND AND OBJECTIVES
SCOPE AND METHOD ll
SUMMARY AND CONCLUSIONS
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50 and older Age Under 30 attic fan awareness believe benefits associated California Central Valleys California homeowners ceiling insulation college education Composition No children Conservation Efforts Total conservation package consumers current shortage Education High school Efforts Total Sample eligible homeowners energy conservation energy investments energy problem energy shortage Extremely/Very Serious Female Future Conservation Efforts future shortages Household Composition Income increase interest in buying interest in installing interest in purchasing interested nor disinterested mortgage extension natural gas Neutral 4-6 Non-white Occupation White collar Past and Future payback period PERCEIVED SERIOUSNESS PERCENT AGREEING COMPLETELY/SOMEWHAT Perception of Past potential Pre-school Pre-teen purchase interest Race White respondents save energy school or less segment Seriousness of Current Seriousness of Future setback thermostat SHORTAGE OF ELECTRICITY Shortage Total single family dwellings Small base Southern California strong effect Table tax credit Total Sample 1043 tried to conserve Utilities install utility company Very/Not White collar Blue