CIM Coursebook 07/08 Marketing Research and Information
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
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Unit 1 Introduction
Unit 2 Information in the knowledge economy
Unit 3 The marketing database
Unit 4 The marketing research process
Unit 5 Using secondary research
Unit 6 Observation research
Unit 7 Qualitative research
Unit 8 Quantitative data
Other editions - View all
ACNielsen agency analysis answer areas asked behaviour brand cent centre client codes company’s consumer cost cruises customer database Customer Relationship Management data marts Data Protection Act database marketing Davidson Hotels Debriefing Activity defined Direct Marketing discussion guide Donaldson Builders Merchants e-commerce elements ensure ESOMAR evaluate examination example Experian focus groups Housden identify Internet interviews involved Jack Ltd knowledge look marketing manager marketing research methodology methods module mystery shopping observation Omnibus surveys organization outline planning population presentation problem Professional Diploma projective techniques proposal q q q qualitative research quantitative questionnaire questions relevant Research and Information research objectives research project respondents sample SeaLux selected skills sources Splash Ltd statistical surveys syllabus target telephone Teradata TN Sofres Total 25 marks trade understanding United Kingdom Wilson