An Overview of the Public Relations Function

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Business Expert Press, Apr 15, 2010 - Business & Economics - 186 pages
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This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
 

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Contents

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About the author (2010)

Shannon A. Bowen is Associate Professor in the Public Relations Department of the S. I. Newhouse School of Public Communications, Syracuse University. Bowen specializes in public relations ethics, strategic communication management, and public relations pedagogy. Bowen’s Ph.D. (2000) is from the University of Maryland, working with James and Larissa Grunig. Her dissertation, “A theory of ethical issues management: Contributions of Kantian deontology to public relations’ ethics and decision making” won the International Communication Association’s Public Relations Division Outstanding Dissertation Award for 2000-2002. As a pollster and research analyst for the firm American Viewpoint, Bowen designed research and strategy for clients including Philip Morris, Dow Corning, Newt Gingrigh, Gramm for President, Dole for President, pro-bono clients, and numerous gubernatorial, congressional, and senatorial candidates. Prior to her 3 years as a research analyst, she worked on Capitol Hill as a public relations specialist for Congressman Floyd D. Spence, Chairman of the U.S. House Committee on National Security. Her professional background helped her earn the ability to conduct participant observation research in the two of the world’s leading pharmaceutical firms as part of her doctoral study in public relations and marketing. Bowen has won numerous top faculty paper awards, and published research in the top journals of the field, such as: Journal of Business Ethics, Journal of Public relations Research, Journal of Public Affairs, Public Relations Review, Journal of Applied Communication Research, Journal of Communication Management, International Journal of Strategic Communication, and so on. She served as an editorial advisor to the Sage Encyclopedia of Public Relations, and wrote numerous entries for the two-volume set. She was contributing author to the 9th edition of Cutlip, Center, and Broom’s (2005) Effective Public Relations, the leading principles of public relations textbook in the discipline. Bowen has also authored nine book chapters on diverse topics ranging from teaching public relations to Enron, the SARS outbreak, and the ethics of terrorism reporting by the news media. Bowen also reaches out to the professional community. She has been quoted in The Wall Street Journal, Business Week, and many other newspapers. She conducts radio interviews related to corporate ethics, and has conducted training of executives and public relations professionals in Germany, Hong Kong, Beijing, the UK, and domestically.

Brad Rawlins is a tenured Associate Professor and Chair of the Department of Communications at Brigham Young University. He teaches courses in public relations, research methods, and ethics. He has spearheaded efforts to assess and measure the learning outcomes of the curriculum and has developed an undergraduate course on PR research and measurement. Dr. Rawlins earned his B.A. in Communications from Washington State University, and his Master’s in Public Relations and Ph.D. in Mass Communication from the University of Alabama. He spent eight years teaching at James Madison University prior to his appointment at BYU in 2000. His professional experience lies mostly in the nonprofit areas of education, associations, and politics. His current research agenda includes measuring transparency, prioritizing stakeholders, exploring the ethics and moral reasoning of PR practitioners, and promoting morally attached community relations. He has published several articles and proceedings, and presented many more papers at academic and professional conferences, on these subjects. Dr. Rawlins is a member of the Public Relations Society of America, Association for Education in Journalism and Mass Communication, Institute for Public Relations, and a board member of the Measurement Commission. As a member of the Measurement Commission, Dr. Rawlins has conducted many workshops on research and measurement in public relations.

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