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OBJECTIVES AND HYPOTHESES
RESULTS AND DISCUSSION
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05 level American Marketing Association Association for Consumer attribute ratings attributes and satisfaction Binghamton Broome County CHECKOUT CLEAN PLEASANT CLEAN PLEASANT PRODUCE cleanliness compensatory model conjunctive model Consumer Research convenient hours current study Dependent Variable Differences in Attribute Disaggregations dissatisfaction dissatisfied ease of finding Equation Error Total DF Estimate Statistic INTERCEPT F Value fast checkout finding items high quality meats interaction rules INTERCEPT CHECKOUT CLEAN Journal of Marketing Journal of Retailing linear model Martha Van Rensselaer mean square error meeting your shopping Model Error Total months but less Natural logarithm noncompensatory models nonlinear model null hypothesis overall satisfaction Overall Source Model particular store Perceptual Maps pleasant atmosphere PLEASANT PRODUCE PRICES predicted price level product selection R-Sq R-Square relationship between store Results for Respondents Sample and Population satisfaction ratings satisfied scale ranges Source Model Error Statutory College store attributes store choice store image Sum of Squares sumers supermarkets Table Tigert