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H THE NUTRITIONAL LABELING PROGRAMS
RESULTS OF THE INSTORE TESTS
3 other sections not shown
activity activity ACTIVITY Limited Medium advertising American cheese answer carbohydrates cent Chi-square choices are shown CM CM CM CM H CM ri consumer awareness consumer response Extensive promotional familiar food product figures following food items food industry food items contains Food Technology H CM high school high importance of nutrition in-store income intoimation items is highest Jewel Food Stores Kroger labeling scheme LEVEL OF PROMOTIONAL Limited Medium Extensive listed Melrose Park non-leading non-use benefits number of calories nutrients nutritional information nutritional labeling program percent Giant Percent of Respondents percentages pork and beans promotion group PROMOTIONAL ACTIVITY Limited protein purchase decision questionnaire recognition of non-use Recommended Dietary Allowances Respondents Who Recognize sample seen the labels selection September 20 shoppers show card Souicas sumer supermarket survey Table tion tood understanding VtTAMtNS WEIGHTED AVERAGE willingness to pay