An analysis of models for consumer brand-switching behavior

Front Cover
1968 - Business & Economics - 114 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

THE BERNOULLI MODELS
6
FIRSTORDER MARKOV MODELS
16
Chapter Page
22

4 other sections not shown

Common terms and phrases

Bibliographic information