An empirical test of the free rider and market power hypotheses
University of Wisconsin, Dept. of Agricultural Economics, Food System Research Group, 1991 - Law - 19 pages
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aaT»g advertising and promotion APR Originating APR price average price Brand Dollar Sales brand mattress sales calculate coefficient Comanor competition among Sealy complete a 2SLS consumer welfare decreased dependent variable distribution restraints distributors domestic licensee domestic sales endogeneity test equation 2c estimated price estimating equation explain free rider hypothesis Geithman HdV uTq^TM import competition import sales intrabrand competition invaded licensee's sales license agreement licensee Mueller licensee sales manufacturers market power hypothesis market share mattress prices Mattress unit mattresses sold Mueller and Frederick number of mattresses percentage Posturepedic brand price potential demand price equation product mix quantity of Sealy Regression Analysis Regression Results restraints on intrabrand sale of Sealy sales increased sales performance Sealy brand mattresses Sealy brand sales Sealy licensees Sealy mattresses Sealy Posturepedic brand Sealy restraints Sealy system Sealy's sell territorial restraints total Sealy brand total U.S. trading areas unit sales University of Wisconsin-Madison Willard F Xq»I