An Evaluation of Pennsylvania's Tourism Promotion Programs

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Contents

OBJECTIVES SCOPE AND METHODOLOGY
1
State Marketing Campaign
7
2 Consideration Should Be Given to Using
30

7 other sections not shown

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51 TPAs Adams Counties administrative advertising advertising campaign airports ALLEGHENY NATIONAL FOREST attractions Ben Franklin BFTC brochure Bucks County budget busy signal cials Commerce's Committee consolida consolidations conversion study cooperative cost per lead Cumberland County Delaware Delaware River Delaware Water Gap Department of Commerce Department's destination Developed by LB&FC direct response advertising domestic traveler spending effective eligible Elkman Elkman Advertising evaluator expenditures Franklin County Fulton County gateway city gross receipts taxes Harrisburg However Illinois in-state international airports international tourism interstate highways Japan Jersey joint promotions JUNE 17 Lake Erie LB&FC staff market research marketing campaign marketing plan Maryland Massachusetts Matching Fund matching grant million multi-county TPAs net conversion rates Northampton County number of regional Office of Travel Ohio operate operator program out-of-state overseas PennDOT Pennsylvania residents Pennsylvania Turnpike Pennsylvania Turnpike Commission Pennsylvania Welcome Centers Pennsylvania's international percent performance Philadelphia Pike County POCONO MOUNTAINS promotional campaign promotional materials received recreational vehicle regional TPAs requested response rest areas Serian set-aside Sideling Hill single-county TPAs smaller number spring/summer state's taxes telemarketing Toll Bridge tourism marketing Tourism Promotion Board tourism promotion efforts tourism promotion programs tourism-related Tourist Promotion Agencies Tourist Promotion Assistance Tourist Promotion Law TPA appropriation TPA directors TPA program Travel Advisory Travel Council travel industry travel literature Travel Marketing traveler spending Turnpike Commission undecided United Kingdom USTDC Utah Travel vacation in Pennsylvania Virginia visit Pennsylvania Visitors Guide Welcome Center Program West Virginia

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