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Analysis of Variance attri Attribute Discriminatory Power ATTRIBUTE SALIENCE HYPOTHESIS attribute's attribute's discriminatory besti Carter Carter's model Chaffee choosing one object cognitive discrepancy consistency theories dependent variable discriminatory power condition Discriminatory Power DP effect of discriminatory exclusive discriminations experimental F-ratio Floridian following pieces Form Y four problems fourth product Gamma A fourth going to compare high discriminatory power ically important in comparing increased information is known Jack McLeod multi-object number of exclusive Object Choice Recommendation object involved object salience hypothesis object's attributes OC are better operationalized Paint Alpha Paint Beta Paint Gamma pertinence information pertinence relations pieces of information Radio Alpha Radio Beta Radio Gamma reinforced relevant attribute response SALIENCE HYPOTHESIS Table Source d.f. S.S. M.S. STATIONS FROM OVERLAPPING Test Form Test Form X thesis three products tion UNIMPORTANT IMPORTANT value direction value score Waffle Iron Alpha Waffle Iron Beta Waffle Iron Gamma Wax Alpha Wax Beta Wax Gamma Z-score