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Guide to Strategic Management Case Analysis
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acquisition addition advertising Air Canada airline Apple Apple Computer Apple's applications software Ashton-Tate assets AT&T average Bank Broadcasting Burger King business market business segment cable capital cash Cassoni chains channels Coke company's COMPAQ competition competitors consumer corporate costs customers dealers debt distribution educational employees equity Exhibit expenses fast-food financial services firms funds growth hamburger hardware IBM PC IBM Personal Computer included income increased International investment loans Lotus machines Macintosh major manufacturers market share McDonald's menu MeraBank Merrill Lynch microcomputer microcomputer industry Microsoft million minicomputer MS-DOS offered operating system packages Pepsi percent personal computer Portable president product line profit programs purchase puter restaurants retail revenues sales force sell soft drink Software Publishing sold Source Springboard strategy supplier Ted Turner television theatre tion Total Turner units Unix users Wendy's WTBS X-rated X-rated films