What people are saying - Write a review
We haven't found any reviews in the usual places.
Chapter IIAN INFORMATION PROCESSING MODEL OF INDUSTRIAL
Chapter IIIMEASUREMENT OF THE VARIABLES
12 other sections not shown
American Marketing Association analysis beta coefficients bias BIP Hypothesis Buyer Information Processing Buyer's Level buyer's workload chapter communications conceptual complexity variable conceptual structure conceptually complex buyers criteria curvilinear decision decision-making dissatisfaction evaluation explained variance factors firm higher in conceptual higher levels impact impossible important independent variables indicate individual differences Industrial Buying industrial marketers Information Processing Model integrate involved Journal of Marketing Klaus Brockhoff level of information levels of task linear regression lower levels Marketing Research mation processing measure number of alternatives number of buys number of offers older buyers order dimensions overload percent Plateau Effect plexity predicted process information protocols purchasing management Question raters Rebuys relationship require response response bias sample Schroder Schroder-Driver-Streufert social desirability bias sourcing activity specific Streufert suppliers task complexity dimension Task Complexity Hypothesis task complexity variables task variables user department user participation variance variance reduction work-setting variables