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Key Innovation Decisions
Innovation and Strategy
The Idea Phase of Innovation
8 other sections not shown
accepted achieve adoption agement approach attitudes behavior Bentley College budget competitive competitors concept testing corporate costs creativity criteria decision makers degree Diffusion of Innovations dimensions disagree Strongly disagree divisions environment evaluation example existing feasibility firms formal function funding goals Harvard Business Review Hirotaka Takeuchi Homewood Igor Ansoff implementation important individual industry inno innovation decisions innovation process innovation strategy innovation's integrated circuit integrative investment Kanter kind of innovation levels management's new-product development new-product ideas novation orga organization organization's organizational perceived percent pharmaceuticals phase of innovation problems product or service productivist proposal prototype radically ratio reality-testing phase rejected relationship responsible revolutionary risk risky shift Rosabeth Moss Kanter sample Search of Excellence selecting innovations semiconductor company Strongly agree Strongly Strongly disagree Strongly subphase testing thing tion top management types of innovation uncertainty Undecided Undecided Undecided user-testing users York