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PART ONE BASIC PRINCIPLES IN EXPERIMENTAL
Use of Treatment and Control Groups
Social Deprivation and Social Reinforcement
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alcohol American Psychological Association analysis analysis of variance anger animal Apgar scores assigned authors B. F. Skinner birdsongs blood plasma Brady Bunch Chapter clinical cola control group correlation dependent diestrus discussion droodles effect ethical example experiment experimental control experimental design experimental group extraneous variables factorial design factors Figure frequency given group of subjects hypothesis identify independent variable indicated interaction distance interpretation investigator journal keyword method laboratory Lassie learning matching maternal behavior means measure Meichenbaum memory note taking observations pairs participate percent perceptual defense performance perimental plasma porpoise posttest practice presented principles problem procedure questions random randomly rats reaction recall reinforced relationship reported responses scores self-reward session significant significantly social statistical stimuli subject variable suggest task techniques therapy treatment groups trials visual code within-subject design words