An Introduction to Political Communication
An Introduction to Political Communicationexplores the relationship between politics, the media and democracy in the UK, the USA and other contemporary societies. Brian McNair examines how politicians, trade unions, pressure groups, non-governmental organizations and terrorist organizations make use of the media. Separate chapters look at political media and their effects, the work of political advertising, marketing and public relations and the communication practices of organizations at all levels, from grassroots campaigning through to governments and international bodies.
Recent developments covered in the new edition include:
* the re-election of New Labour in 2001
* the changes in government information and communication policy introduced by the Blair administration since 1997
* the 2000 election of George W. Bush in the United States
* the NATO interventions in Kosovo and the former Yugoslavia
* the implications for international political communication of September 11
* the emergence of Al-Quaida and the war on terror.
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Politics in the age of mediation
Politics democracy and the media
The effects of political communication
The political media
The media as political actors
Party political communication I advertising
Party political communication II political public relations
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1992 general election activities agenda allies American argued audience behaviour Bernard Ingham Britain broadcasting candidate capitalist channels Chapter citizens Cold War commercial conflict Conservative context cultural debate discussion election campaign electoral elite established example Falklands favourable governmental ibid important interview issues John Major journalists Kinnock Labour Party leader liberal democracy major manipulation Margaret Thatcher marketing mass media McNair media coverage media management media organisations ment military negative Neil Kinnock newspapers noted objectives opinion polls party political party's Peter Mandelson political actors political advertising political communication political environment political message political parties political process political public relations politicians presidential pressure groups professional programmes propaganda pseudo-event public opinion public relations public sphere Reagan reported role Saatchi Saatchi and Saatchi Saddam Sheffield rally social Soviet Union success techniques television terrorism terrorist Tony Blair Tories Vietnam viewer voters voting