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THEORETICAL BACKGROUND AND DEVELOPMENT
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05 level analysis brand loyalty brand of gasoline brand preference brand switching Brands by Conceptual breath freshening lozenges Chevrolet Chevrolet Chevelle classified cologne Comparison of Preference Comparison of Repeat Conceptual System Structure Consumer Behavior conventional Deodorant Brands different brand dimensions dogmatics electric razors ence exhibit greater preference February Ford Mustang Frequency by Conceptual hairspray Harvey hypothesis identify innovation Journal of Marketing less than once Marketing Research masculine image mouthwash opinion leadership persons will exhibit preference and product preference for relying product preference product types Psychological purchase preference purchased gasoline three Repeat Purchase Patterns scores self-confidence and persuasibility shave lotion significant differences significantly greater preference social facilitating products social norms specific self-confidence Structure Conceptual System system four persons System one persons System Structure Conceptual system three persons System two persons Table type of product University of Utah Utah Weber State College well-known major brands