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JUSTIFICATION AND STATEMENT OF THE PROBLEM
THE RESEARCH PROCEDURES
FINDINGS AND DISCUSSION
2 other sections not shown
9 Don't know advertising Area of Residence auto sellers Better Business Bureau Block Statistics Bought from Seller brand Buying Decision CM CM Consumer Behavior consumer information Consumer Reports Cost of Car Cost of Maintenance dealer decider score decision to buy differences were significant Education Female Ford Motor Company Frequency of Repair Gallon Rating Go to Question groups Independent Variables information about automobiles items of consumer magazines Maintenance and Operation Mean Scores Miles Per Gallon Motor new/used Nonpurchasing Households number of children percent prepurchase purchasing households Regression Coefficients relationship researcher score Rural Car Buyers rural consumers rural households rural respondents salesmen sample Scores on Questions seller previously servicing availability shopper score sources of information spent purchasing sumer T-test TABLE test drives tion Total Autos Purchased total hours spent trade-in TV ads urban and rural urban respondents Urban Rural word of mouth yes 9 York