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STATEMENT OF THE PROBLEM AND OBJECTIVES
FINDINGS AND DISCUSSION
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advertisements American Apparel amount of search catalog-retail children under seven children's sleepwear stan children's sleepwear standard college graduates consumer education Consumer knowledgeability consumer to flammability Consumer usage Cornell University correct 5-6 correct customers dard Department discount Education Level experience with flame Federal Trade Commission flame retardant garments flame retardant label flame retardant sleepwear flammability issue flammability standard Flammable Fabrics Frequency distribution high knowledge high school important income information search activity interview J.C. Penney knowledgeability of children's labels and hangtags Labels or hangtags laundering Level 0-4 correct Level Low Moderate low knowledge Low Moderate High Macy's Magazines or newspapers Mail order catalogs mass media non-flame retardant number of children number of information pajamas percent Prior experience Priority assigned product safety areas questions Research response retail stores sales personnel sample score search activity undertaken shoppers sleepwear purchase sodium tripolyphosphate sources of information store managers store type sumers Table textile tion