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REVIEW OF THE LITERATURE
PURPOSE OF THE STUDY e
Broadcast Measurement Bureau Analysis
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a.m. Farm Service Announcement answer asked Broadcasting C. E. Hooper cent classical music Clear Channel Columbia Broadcasting System counties coverage coverage maps dairy dance music Department of Agriculture Discussion educational status Farm market Farm Service Reviews Farm Topics farm women farmers Federal Communications Commission gºt grain and produce Grain markets grammar school heavy listeners high school indicate Iowa and Dakotas listenership listening habits Livestock markets market reports millivolt Minneapolis and Chicago National Ohio State University Omaha OºO OºOOT Paul percentage pre-test question questionnaire quo stion residents respondent Reviews Weather forecasts Routine weather forecasts rural non-farm ſą service area Service Reviews Weather Sioux City ſº South Dakota South St Special transcribed interview station tion tºº total sample United States Department University Farm WCCO Weather forecasts covering Wisconsin WLOL