Analog In, Digital Out: Brendan Dawes on Interaction Design

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New Riders, Sep 6, 2006 - Computers - 216 pages
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Creativity is an innate human impulse, many people believe, something we’re born with but too often “grow out of” as adult lives make more and more demands. Fortunately for us, the creative drive continues to run strong in legendary designer Brendan Dawes. Habitually alert to the happy accident, and possessed of highly eclectic interests and a quirky wit, he has happened into his perfect career. Around this habit–call it a philosophy–of asking, “Why does this have to be this way? What if . . .,” Dawes has built magneticNorth, an acclaimed Web and interaction design practice, based in Manchester, U.K. In this unique book, Dawes invites readers inside a series of his personal projects to get a view of his process--his creative seeing, making, and playing. He encourages designers to look beyond the normal tools of their trade to find inspiration in the most unlikely of places: tubs of children’s clay, anonymous notes, household plumbing fixtures, jazz music, snow globes, fast-food take-out bags, airport departure gates, and more. Brilliant, original, and always grounded in the needs of users, Dawes shares both the techniques he has created and the key lessons he has learned in design: why comfort is the enemy of creativity; how mistakes can be celebrated instead of feared, and how to strip design to its purest and most powerful forms. Known worldwide for his entertaining and inspirational presentations, Dawes now brings profound insights to a book that is certain to become a classic inspiration for designers of every type. Brendan Dawes is Creative Director of the interactive design group magneticNorth, based in Manchester, UK. His clients include the Walt Disney Co., the BBC, Kellogg’s, and Coca-Cola. Dawes’ work has been featured in numerous journals, including idN, Creative Review, MacUser, Computer Arts, Create, The Guardian, and Communications Arts. He was also featured in New Masters of Flash and other books, and is the author of Flash ActionScript for Designers: Dra,g Slide, Fade. Dawes spends much of the year speaking at conferences around the world, including the HOW Design Conference and Flashforward .
 

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LibraryThing Review

User Review  - jonas.lowgren - LibraryThing

A collection of Dawes’ interaction design projects, presented in a highly personal style with lots of beautiful pictures. Dawes makes a point of being "uneducated" and of not looking at design books ... Read full review

LibraryThing Review

User Review  - tlockney - LibraryThing

I find myself constantly going back and flipping through this book. Dawes is full of great ideas and interesting thoughts on creativity and ways to find inspiration. Read full review

Selected pages

Contents

Running with Scissors
Looking
The Zephyr Skateboard Team
Just Ring the Bell When You Get There
Brown Paper and String Moments
PlayDoh as Interface
Recycling the Past
All This Useless Beauty
Spiral Notebook
John Whitney
The Power of Silence
Jazz Inspiration
Close to
Dont Think
Constraints Are Good
Raymond Scott

Anything Can Happen in the Next HalfHour
Waiting for Departure
Nightmare at 30000 Feet
Strangers on a Train
The Special Capability of Making Many Mistakes
Perfection? In a Word the Pencil
Designing for My
Walk On

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About the author (2006)

Brendan Dawes is Creative Director with interactive design group magneticNorth, based in Manchester, UK. His portfolio of work includes projects for Disney, the BBC, Kellogg's, and Coca-Cola. Over the years Brendan's work has been featured in numerous journals including idN, Creative Review, MacUser, Computer Arts, Create, The Guardian and Communications Arts. He has also been featured in various books including New Masters of Flash, and is the author of Drag Slide Fade - Flash Actionscript for Designers. Brendan spends much of the year speaking at various conferences around the world including the HOW Design Conference Chicago and Flashforward New York.

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