Analog und digital

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Ernst, 1991 - Aesthetics - 192 pages
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About the author (1991)

otl aicher was one of the outstanding exponents of modern design. since the fifties, since his time at the now legendary hochschule fü r gestaltung in ulm, of which he was a cofounder, he has produced corporate design, to mention just one field of his work, that is among the great achievements of contemporary visual culture — all that need be mentioned here are his designs for braun, lufthansa, second german television, the munich olympics of 1972, and ERCO. a fundamental aspect of aicher’ s work is the fact that it is anchored in a " philosophy of making" inspired by thinkers like ockham, kant or wittgenstein, a philosophy dealing with the requirements and aims as well as the objects and claims of design. aicher’ s writings on questions of design (covering all branches of visual design, right down to architecture) are available here complete for the first time.

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