Analysing Professional Genres

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Anna Trosborg
John Benjamins Publishing, 2000 - Language Arts & Disciplines - 255 pages
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An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction as typified forms of typified circumstances , the rich dynamic aspects of genre knowledge can be disclosed.
The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis.
The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.

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About the author (2000)

Anna Trosborg, Ph.D. (Doctor.ling.merc.) is Professor of English and Reader in business communication at Aarhus School of Business, Denmark. She has been doing extensive research on professional discourse since 1989. Her recent academic production is in the fields of L2 teaching and learning, business pragmatics, genre analysis, legal speech acts, and business communication. She is currently teaching Intercultural business communication and negotiation.

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