Analysing Professional Genres

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Anna Trosborg
John Benjamins Publishing, 2000 - Language Arts & Disciplines - 255 pages
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An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction as typified forms of typified circumstances , the rich dynamic aspects of genre knowledge can be disclosed.
The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis.
The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
 

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Contents

Genre and Terminology
3
Intralingual Interlingual and Intercultural Studies of Genres
23
Realizing Local Activities through Typified Formsin Typified Circumstances
25
Towards Classifying the Arguments in Research Genres
41
Muted Indications of Explored Places
57
Titles of English and German Research Papers in Medicine and Linguistics
77
Genres and the Media
95
Persuasive and Expository Genres in the Press
97
Language Law and Real Estate
163
Genres and New Technology Changing and emerging genres
175
Technology Lectures and Changing Genres
177
Rhetorical Clustering and Perceptual Cohesion in Technical Online Documentation
193
Applied Genre Analysis
207
The Role of Genre for Translation
209
Broadening the Perspective
225
From Perpetuation to Optimizationin Texttype Linguistics
227

The Inaugural Address President Clintons 1993 address
121
Genres in Conflict
145
Genres in Conflict
147

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About the author (2000)

Anna Trosborg, Ph.D. (Doctor.ling.merc.) is Professor of English and Reader in business communication at Aarhus School of Business, Denmark. She has been doing extensive research on professional discourse since 1989. Her recent academic production is in the fields of L2 teaching and learning, business pragmatics, genre analysis, legal speech acts, and business communication. She is currently teaching « Intercultural business communication and negotiation.

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