Analysing Professional Genres
John Benjamins Publishing, 2000 - Language Arts & Disciplines - 255 pages
An understanding of genres in communication (written and spoken) is essential to professional success. This volume studies situationally appropriate responses in professional communication in face-to-face interaction and distance communication, from a socio-cognitive point of view. A traditional rhetorical approach does not give much insight in the ways in which genres are embedded in communicative activity or how actors draw upon genre knowledge to perform effectively. However, if genres are considered as embedded in social interaction as typified forms of typified circumstances , the rich dynamic aspects of genre knowledge can be disclosed.
The chapters deal with genre knowledge in various settings, illustrating the impact of time, place, medium, skills and purpose, and some chapters deal with genre analysis in a broader sense giving ideas for applied genre analysis.
The book is of interest to professionals and scholars in communication studies, discourse analysis, and social and cognitive science.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Genre and Terminology
Intralingual Interlingual and Intercultural Studies of Genres
Realizing Local Activities through Typified Formsin Typified Circumstances
Towards Classifying the Arguments in Research Genres
Muted Indications of Explored Places
Titles of English and German Research Papers in Medicine and Linguistics
Genres and the Media
Persuasive and Expository Genres in the Press
Language Law and Real Estate
Genres and New Technology Changing and emerging genres
Technology Lectures and Changing Genres
Rhetorical Clustering and Perceptual Cohesion in Technical Online Documentation
Applied Genre Analysis
The Role of Genre for Translation
Broadening the Perspective
From Perpetuation to Optimizationin Texttype Linguistics
Other editions - View all
arguments aspects Basic Law Bazerman Bhatia catalyst catalytic converter claim classification Clinton cohesion communicative functions communicative purpose complex concepts context corpora corpus culture discourse community dissertations document English estate agents Euro-sceptics evaluation example expression FrameMaker French genre analysis genre conventions genre-mixing geological German Göpferich GS sections Hong Kong illocutions inaugural address interlingual interpretation intertextual Joint Declaration Journal Kußmaul language lectures legal community lexical Lexicography linguistic LSP genres LSP research LSP texts ment National People's Congress newspaper non-expert ontology paper particular petrology Powerpoint present President professional discourse readers reference relations reports rhetorical clusters sales contract scientific Seller semantic SGML Sino-British Joint Declaration social Special Administrative Region specific speech speech acts structure studies subtitle Swales technical terminology text type textual tion titles translation typical typology University verbal verbs Vestergaard words