CIM Coursebook 07/08 Analysis and Evaluation
BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
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Evaluating performance marketing metrics
Auditing marketing activities
Evaluating performance financial measures
Analysing the external environment
Other editions - View all
advertising Analysis and Evaluation answer appropriate assess assets balanced scorecard behaviour brand equity brand valuation cash cent company’s competencies competitive advantage competitors consumer context corporate cost coursebook Critically evaluate culture customers developed differential elements ensure Exam Hint examination example external environment factors Figure financial ratio firm framework future global growth identify impact important increase industry innovation Interbrand international markets Internet investment issues Kodak look manufacturer market orientation market research market share marketing activities marketing mix marketing performance models module objectives offering operations organization organization’s Phileas Fogg planning Porter’s portfolio potential problems profit question ratio relative resource-based view role of marketing scenario planning scenarios segment shareholder value skills stakeholders Strategic management strategic options structure suppliers SWOT analysis syllabus target techniques trends understanding United Kingdom value chain