The current and future impact of economic factors. Consumer prices, income developments and consumer behavior in the German travel industry: Analysis and critical evaluation

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GRIN Publishing, Sep 1, 2008 - Business & Economics - 22 pages
Seminar paper from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Trier, course: Applied Marketing Projects, 20 entries in the bibliography, language: English, abstract: The tourist branch highly depends on social and natural coherences. Today’s Mega trends such as demographic change and urbanization influence tomorrow’s lifestyle. For many individuals, travel and holidays are seen as the highlight of the year, as the only chance to escape from the hectic and stressful everyday life. According to a survey, Germans like best to spend their disposable income on travel and holidays. This has served the travel industry as a huge advantage for many years. However, the time where travel agents could remain in complacency is over. The travel industry is experiencing major changes since a continuous decrease in the people’s disposable income has led to a significant change in their consumer behavior. In this thesis, reasons that caused the change in the consumer behavior as well as the impact of other economic factors on the German travel industry will be analyzed and evaluated.

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