Analysis of the Chilean Tourism Market - Products and Opportunities for the Destination Pucón and the IXth Region

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GRIN Verlag, 2007 - 280 pages
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Bachelor Thesis from the year 2005 in the subject Tourism, grade: 1,5, Stralsund University of Applied Sciences (University of Applied Sciences), course: Leisure and Tourism Management, 80 entries in the bibliography, language: English, comment: For many countries like Chile, particularly in the developing world, tourism is one of the few meaningful sources of economic development and job creation. What would be the situation of countries like Cuba and many others without tourism? Therefore it can play an important role in improving living standards and raising people above the poverty threshold. Throughout this essay the example of the tourist destination Pucon and the IXth region will be used to explain the situation now and ..., abstract: On the economic front, tourism has the capacity to create jobs: jobs for the poor, jobs in the indigenous communities, unskilled as well as highly qualified jobs, jobs in seaside resorts as well as in remote rural areas and in ecotourism activities. Tourism is a much more diverse industry than many others and can build upon a wide resource base. Diversity increases the scope for wide participation. Furthermore, most export industries depend on financial, productive and human capital. Indeed, tourism depends on these but also on natural capital, such as wildlife, scenery and beaches, and culture, vital assets of many developing countries in Latin America and the Caribbean. For these reasons combined, tourism should be considered as one of the important economic development opportunities available to developing countries in the region. The United Nations declared the year 2002 as INTERNATIONAL YEAR OF ECOTOURISM. The development of ecotourism often involves precious and fragile natural resources and must be done with great sensitivity. Natural habitats have been diminishing at alarming rates and equally alarming reports are regularly published on diminishing water resources, deforestation, increases in pollution, the destructio
 

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Contents

Fundamentals 5 2 1 The Chilean Market
5
Benchmarking and Market Analysis 38 3 1 Benchmarking
38
Data Interpretation 47 4 1 Data of the Tourism Agency Ronco Track
47
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Page 18 - AYLWIN - which took over from the military in 1 990 deepened the economic reform initiated by the military government. Growth in real GDP averaged 8% during 1991-97, but fell to half that level in 1998 because of tight monetary policies implemented to keep the current account deficit in check and because of lower export earnings - the latter a product of the global financial crisis. A severe drought exacerbated the recession in 1999, reducing crop yields and causing hydroelectric shortfalls and electricity...
Page 80 - Norwalk-like viruses, and a variety of protozoan and helminthic parasites (other than those that cause giardiasis and cryptosporidiosis). Many of the infectious diseases transmitted in food and water can also be acquired directly through the fecal-oral route. Water Water that has been adequately chlorinated, using minimum recommended water-works standards as practiced in the United States, will afford significant protection against viral and bacterial waterborne diseases.
Page 80 - RISKS FROM FOOD AND DRINK Contaminated food and drink are common sources for the introduction of infection into the body. Among the more common infections that travelers may acquire from contaminated food and drink are Escherichia coli infections, shigellosis or bacillary dysentery, giardiasis, cryptosporidiosis, and hepatitis A. Other less common infectious disease risks for travelers include typhoid fever and other salmonelloses, cholera, infections caused...
Page 8 - Geography - note: strategic location relative to sea lanes between Atlantic and Pacific Oceans (Strait of Magellan, Beagle Channel, Drake Passage); Atacama Desert is one of world's driest regions People Population: 15,153,797 (July 2000 est.) Aga atructure: 0 Hyeats 2fl"/,.
Page 12 - During the colonial period and most of the twentieth century, the central state played an active role in the economy until many of its functions were curtailed by the military government of General Pinochet. State power was highly centralized from the 1830s to the 1970s, to the ire of the outlying provinces. Although normally governed by civilians, Chile has been militaristic in its dealings with native people, workers, and neighbouring states.
Page 27 - Pucon is a picturesque little town almost entirely dependent on tourism, but thankfully it has not embellished its streets with gaudy tourist traps. Instead, a creative use of timber creates the architectural tone.
Page 14 - Thus, in contrast to Argentina, whose population was transformed around the turn of the century by numerous European immigrants, especially Italians, the Chilean population continued to be defined by the original Spanish and native American mixture. Acculturation was fairly rapid for all immigrant groups. Because secondgeneration residents saw themselves primarily as Chileans, ethnic identities had little impact on national society.
Page 27 - Pucon's economy centred on the timber industry, but the town's fate as a travel destination was sealed when the first hotel went up in 1923, attracting hordes of fishermen. Ten years later, the...

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