Analysis of the biotechnological market of Russia to find a market entry strategy for BASF Plant Science
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Württembergische Verwaltungs- und Wirtschafts-Akademie e.V. (-), course: Dienstleistungsmanagement, language: English, abstract: BASF, the biggest chemical company in the world is now innovating and concentrating on one of their key fields: plant biotechnology. This composition is going to analyse whether the Russian market, especially the biotechnological market of Russia is compatible to the high agenda of BASF. Chances and Risks should complete the view of Russia as a potential market for the plant biotechnology branch of BASF and its subsidiary BASF Plant Science.
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2.1 Biotechnology 2.2 The company 3.1 Key data 3.2 Historical background 3.3 Characterization according 3.4 Russia’s plant 4.1 Chances 900 million According to BASF according to Geert Additionally authoritarian authority BASF and plant BASF Plant Science Basic information biggest chemical company Biotechnological pesticides Brenner bureaucratic century Chancen chapter 3.3 Collaborative communist company BASF cooperation definition economy efficient agriculture employees environment enzyme compounds figure foreign companies Geert Hofstede Globaler growth clusters gruppe/forschungundentwicklung/konzernforschung.html 01.02.2010 healthier nutrition Hickson Hrsg http://www.biotechnologie.de/BIO/Navigation/EN/Background/basics.html http://www.owwz.de/uploads/media/Marktanalyse_2.pdf http://www.russische-botschaft.de/index.php?id=139&L industry infrastructure innovative investments know-how lack manage relationships Market entry strategy mentioned in chapter million inhabitants Mongol Moscow nanotechnology North America OECD peasant planning plant biotechnology market potential power distance production Pugh Quellenverzeichnis raw material regional renewable raw research and development restructured Risks Russia’s plant biotechnology Russian culture Russian government Russian managers Russian market Sarodnick segments subsidiary tsar uncertainty avoidance Verbund white biotechnology Wiesbaden world’s leading worldwide