Analysis of the biotechnological market of Russia to find a market entry strategy for BASF Plant Science

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GRIN Verlag, May 6, 2010 - Business & Economics - 14 pages
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,0, Württembergische Verwaltungs- und Wirtschafts-Akademie e.V. (-), course: Dienstleistungsmanagement, language: English, abstract: BASF, the biggest chemical company in the world is now innovating and concentrating on one of their key fields: plant biotechnology. This composition is going to analyse whether the Russian market, especially the biotechnological market of Russia is compatible to the high agenda of BASF. Chances and Risks should complete the view of Russia as a potential market for the plant biotechnology branch of BASF and its subsidiary BASF Plant Science.

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