Analytics for Managers: With Excel

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Routledge, 2012 - Business & Economics - 320 pages
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Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations, prevent problem situations from arising, identify new opportunities, and often enables many millions of dollars to be added to the bottom line for the organization.

The objective of this book is to introduce analytics from the perspective of the general manager of a corporation. Rather than examine the details or attempt an encyclopaedic review of the field, this text emphasizes the strategic role that analytics is playing in globally competitive corporations today.

The chapters of this book are organized in two main parts. The first part introduces a problem area and presents some basic analytical concepts that have been successfully used to address the problem area. The objective of this material is to provide the student, the manager of the future, with a general understanding of the tools and techniques used by the analyst.

 

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Contents

Analytics for Managers
1
1 An Introduction to Analytics
8
2 Models and Model Building
26
3 Analyzing Sequential Decisions
51
4 DataDriven Decision Making
80
5 Predictive Modeling
131
6 Simulating the Future
166
7 Simultaneous Decision Problems
208
8 Revenue Management and Scientific Pricing
238
9 Analytics as a Strategy to Achieve Competitive Advantage
277
Index
310
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About the author (2012)

Peter C. Bell
Professor

Peter C. Bell earned BA and MA degrees from Oxford University and MBA and PhD degrees from the Graduate School of Business, the University of Chicago, and is a Professor of Management Science at Ivey.

Gregory S. Zaric
Associate Professor

Gregory Zaric earned a BSc degree from the University of Western Ontario, an MASc from the University of Waterloo, and MS and PhD degrees from Stanford University. He is an Associate Professor of Management Science at Ivey and holds a Canada Research Chair in Health Care Management Science.

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