Anatomy of a Business Plan: A Step-by-step Guide to Starting Smart, Building the Business, and Securing Your Company's Future

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Dearborn, 1999 - Business planning - 274 pages
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The updated edition of the 1994 Ben Franklin Award winner for Best Business Book, "Anatomy of a Business Plan" includes the latest marketing strategies that incorporate the Web; up-to-date business plans; the latest resources for entrepreneurs; and a new section on exit planning. Placed with sample forms, worksheets, and two fully developed actual plans.

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Contents

chapter2 The Cover Sheet
17
chapter fort I The Organizational Plan
27
Part II The Marketing Plan
39
Copyright

12 other sections not shown

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About the author (1999)

Linda Pinson is a nationally recognized speaker, award-winning author, educator, consultant and expert in the areas of small business planning and financial management. Author of numerous bestselling titles for entrepreneurs, she has also developed the popular ""Automate Your Business Plan"" software to accompany the bestselling "Anatomy of a Business Plan". A member of the U.S. Small Business Advisory Council for the past five years, she is an active speaker at the Association of Small Business Development Centers annual conferences and has served as delegate to the White House Conference on Small Business.

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