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WHAT DOES MADISON AVENUE HAVE THAT I DONT HAVE?
TO THINK OR NOT TO THINK
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advertising air conditioner announcer attention bank benefit camera cards central selling idea central selling theme CHAPTER cigarette clearance sale cliches client client's name copy idea copy technique copywriter customers demonstrate Department Store Drop Everything example EXERCISES fact Finklemeyer Fizz gag line give half price heard heater Here's hook interest J's Department jingle keep Kind to Bugs laughed listener Looks refreshing lottery low price lst ANNCR Lucky Strike Madison Avenue Magic Menu merchandising idea Mike Persia motivation Oldsmobile panel heat phrases picture Piggly Wiggly radio commercials radio or TV radio-TV reason repetition retail sale copy scream Security Finance selling message Sellmore's sentence situation commercial sound effect stinger straight commercial talk television things Treasure Island trying to sell TV commercial TV station vivid wear at J's words Write a commercial