And Now a Few Words From Me: Advertising's Leading Critic Lays Down the Law, Once and For All

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McGraw Hill Professional, Aug 17, 2004 - Business & Economics - 204 pages

"A brazenly funny . . . and hard-hitting book."
--Publishers Weekly

"He [Bob Garfield] is irreverent, funny and tough."
--USA Today

"If you crave insight into the wacky, zany, madcap--albeit very serious--business of advertising, this is a great place to begin."
--Miami Herald

And Now a Few Words from Me is Bob Garfield's call to arms. Sparing no sacred cows, the respected Advertising Age columnist rails against the mind-set that has reduced much of today's advertising to sophomoric silliness that doesn't bother to sell the product or even further the client's strategy. Wielding his pen like a flaming broadsword, Garfield writes:

  • "Consistency of ethical principles has never been the advertising industry's strongest suit."
  • "Agencies themselves struggle with an inherent conflict of interest, because the kind of advertising that best serves the client doesn't necessarily win awards."
  • "My goal here isn't to leave you a bit infuriated. My goal is to enumerate transgressions so extravagant and insane that you actually bleed through the ears."

And Now a Few Words from Me shines a blinding searchlight on what is wrong with today's advertising. Fast, funny, and vintage Garfield, it names names, deflates balloons, and provides a few simple-to-follow rules to get advertising back on track.

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Contents

H A P T E R 1 Rules Are Made to Be Observed
1
Cutting Back on the Sex
61
Screwed Up Big Time
165
Copyright

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About the author (2004)

Bob Garfield's high-profile weekly "Ad Review" column in Advertising Age singles out individual ads for praise or scorn, making him perhaps the most feared figure in the world of advertising. Garfield is also an advertising analyst for ABC News and cohost of NPR's "On the Media."

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