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Characteristics of Really New Products
Monitoring Consumer Response to the Information Superhighway
Challenges in Researching Customer Acceptance
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adaptation alliances Ampex applications AT&T behavior challenge co-evolution companies competence competitor corporate cost point creating new customers customer-creating potential database decision development costs dominant design early adopters emerging technology Empathic design environment example factors firm's focus forecast Goal of Presentation Harvard Business School impact important improved Information Acceleration Information Highway Information Superhighway interactive introduction Leo Burnett Lotus Development Lotus Development Corporation Lotus Notes Manufacturer-based design Marketing Science Institute Object-Oriented Programming opportunities optimal organizational learning packaged goods manufacturers pattern penetration at take-off Personal Digital Assistants pioneering innovation Presentation This presentation Prior to Take-off Prodigy product category product development product life cycle product offering product or service product performance level products/services purchase intent risks Solution Information sophisticated sticky studies suggests targeted technological capabilities technological change technological discontinuity technology base top management teams top team trade-off User Need Information