Animation Development: From Pitch to Production

Front Cover
Allworth, Sep 8, 2009 - Business & Economics - 221 pages
Whether a novice curious about the cartoon production process, a visual arts student who has not yet experienced that big break, or a seasoned professional looking for valuable insight, Animation Development is the go-to guide for creating the perfect pitch. David Levy has been through every aspect of the pitching process--preparation, hope, rejection, success--and now he wraps up his valuable experience to deliver this comprehensive guide on the industry and process. Animation Development will help readers discover how to tap into their creativity to develop something personal yet universal, push projects through collaborations and partnerships, set up pitch meetings, get legal representation and agents, and manage the emotional roller-coaster common to the pitching and development process.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About the author (2009)

David Levy is the author of Your Career in Animation: How to Survive and Thrive, the first career guide for animation artists working in North America. Levy has been an animation director for six series to date, including Blue's Clues, Blue's Room, Pinky Dinky Doo, The Electric Company, and Assy McGee. On his own, Levy has completed six, award-winning independent animated films. Levy has served as President of ASIFA-East since 2000. He teaches animation at Parson's School of Design, The School of Visual Arts, and New York University's Tisch School of the Arts. He regularly lectures at Pratt Institute and the Rhode Island School of Design. In 2007, David Levy signed a development deal for his own series creation and developed a TV property for an independent producer.