Annual Editions: Marketing 01/02

Front Cover
McGraw Hill/Dushkin, Dec 1, 2000 - Business & Economics - 240 pages
The articles selected for this reader address marketing theory and application in a wide range of industries. In additions, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

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Contents

PRICING
2
Selected World Wide Web Sites
4
Future Markets Philip Kotler Executive Excellence
11
Copyright

8 other sections not shown

Common terms and phrases

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