E-Business, 2001-2002

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McGraw-Hill Higher Education, Aug 1, 2000 - Business & Economics - 240 pages
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This reader is a compilation of current newspaper, magazine and journal articles on issues dealing with e-business. Units include: understanding the e-business tidal wave; deciding on e-business models and strategies; integrating the value chain with Web technologies; creating marketing and branding strategies in the new economy; building communities and enhancing consumer experiences; going global through the Net; and the future of e-business.

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Contents

The Next Big Thing Context AprilMay 2000
218
Full Speed Ahead Lou Dolinar Yahoo Internet Life
225
Lord of the Penguins Doug Bartholomew Industry
234
Copyright

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About the author (2000)

ROBERT W. PRICE (Laguna Beach, CA) is Senior Research Fellow at the Global Entrepreneurship Institute, a nonprofit organization specializing in educating entrepreneurs leading high-growth-potential ventures.

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