Annual Editions: Marketing 03/04

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McGraw-Hill Higher Education, 2002 - Business & Economics - 223 pages
The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online,

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Services and Social Marketing
High Performance Marketing Jagdish N Sheth and Rajendra S
Preparation Targeting Positioning

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