Annual Editions: Marketing 03/04
The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online.
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Services and Social Marketing
High Performance Marketing Jagdish N Sheth and Rajendra S
Preparation Targeting Positioning
21 other sections not shown
advertising American areas Asian Asian-American behavior Boomers brand equity brand manager brand-building programs building buyers clients cohort companies company's competitive competitors conjoint conjoint analysis corporate costs countries create culture Customer Equity customer service decisions defined Demographics e-business effective employees example executive experience firm focus Global Markets Go Daddy growth Hispanic household important industry innovation integrated Internet Kamikaze look manufacturing Marketing Myopia Marketing Research marketplace Martha Stewart ment million offer organization packaging penetration pricing percent population position potential problem product or service products and services profit promotion purchase Quality Service relationship response retailers Rite Aid salespeople says selling ShopKo spending success sumer target tion tomers trust U.S. Census Bureau users Valvoline Wienermobile