Anyone Can Sell
A handbook on the art of selling. Based on the principles of facilitative selling, it shows the reader how to question their customers, understand their needs and help them to make the right buying decisions. CONTENTS: Getting started - learning the key skills - making a good impression - presenting your services - negotiating to the sale - maintaining long-term relationships About the author Rob Yeung is a business psychologist who has worked with many international organizations. He is a regular writer on management topics for the national press including the Financial Times and Sunday Business.
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Learning the Key Skills
Making a Good Impression
Presenting Your Services
Negotiating to the Sale
Building LongTerm Relationships
able to help ask questions avoid better blurb Building trust business card cold calls current customers customer relationships customer says customer to buy customer to call customer to weigh customer's needs customer's situation Customers buy Customers hate customers or clients customers trust deal develop a rapport empathy Evaluating your performance example eye contact features and benefits feel five things forget formal presentation Give the customer Help your customers impression information or introductions investment language will help listen Matching body language meet a customer meet will help need selling skills network effectively organisations Perhaps person plain English potential customers products or services prospective customer relevant remember Rob Yeung sales meetings sales process salesperson Sometimes speak spend succeed at selling successful salespeople Summary points supplier sure tackle take notes talk telephone touch understand their needs words write written proposal