Apparel Merchandising: The Line Starts Here
Fairchild Publications, Jan 1, 2001 - Business & Economics - 458 pages
Apparel Merchandising: The Line Starts Here is a comprehensive approach to apparel merchandising from the perspective of the apparel producer. Rosenau and Wilson draw on their extensive backgrounds in the industry covering mens tailored clothing, mens and womens sportswear and activewear and childrens wear, in both domestic and international markets. This text follows the evolution of the merchandising function with emphasis on production efficiency. This entails a focus on product development and the philosophies and perspectives of industry executives. The authors capture the interface of merchandising with the marketing and manufacturing departments and the way these functions integrate in an effective team concept.
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absorption costing American Apparel apparel companies apparel industry apparel manufacturers apparel merchandising apparel products brand chandising changes color company's consumer contractor cost CPFR create creative critical customers cycle domestic effective evaluate Executive Perspective fabric factory fashion fiber Figure focus forecasting function garment styles global sourcing gross margin Hugo Boss important inspection Internet inventory label labor Levi Strauss line development process line plan Liz Claiborne ment merchan merchandising calendar needs Oshkosh B'Gosh overhead pany pattern percent product development product line profit prototype quick response quota raw materials retail sample season segments sewing silhouette SKUs sourcer sourcing executive specific sportswear standards strategy sumer suppliers supply chain target market textile tion Tommy Hilfiger trends trim United VF Corp VF Corporation Wear Daily wholesale selling price women Women's Wear Daily