Apparel Manufacturing: Sewn Product Analysis

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Prentice Hall, 2000 - House & Home - 689 pages
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This comprehensive text provides in-depth coverage of all facets of the apparel manufacturing process in the global industry. The coverage considers product development from the analysis phase through product standards, specifications and design phases. The primary focus is on inter-related decision-making required for apparel product development. Includes sections on the dimensions of apparel management, quality management, materials selection, production planning, and the complete financial portion of the business. Emphasis is placed on the integrated roles of merchandising, sourcing, and marketing. Covers apparel engineering, preproduction operations, and a pertinent discussion of technology and equipment. For anyone interested in fashion, apparel, or retailing.

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u should make the book available for online reading

Contents

Introduction to Apparel Manufacturing
1
Marketing Strategies
29
Merchandising Processes
61
Copyright

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About the author (2000)

Grace I. Kunz, PhD, is an Associate Professor Emeritus and past interim department chair of Apparel, Educational Studies, and Hospitality Management in the Textiles and Clothing Program at Iowa State University, where she developed and taught merchandising related courses for 32 years. She is an active member of the International Textile and Apparel Association and the American Apparel and Footwear Association (AAFA) Quick Response Leadership Committee and Supply Chain Leadership Committee.

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