Apparel Product Development

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Prentice Hall, 2001 - Crafts & Hobbies - 385 pages
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This innovative, easy-to-read book explores the practical day-to-day realities and technicalities of the garment-making business—wholesale, manufacturing, designing, and private-label product development. It explains, step-by-step, how to handle a real, roll-up-the-sleeves job in today's fashion industry. “Insider” perspectives, wisdom from the “pros” , detailed illustrated procedures, and several “hands-on” exercises for real-world practice contribute to the making of this valuable self-help guide. Chapter coverage includes: cost and specification sheets, workboards, “triangle of balance” tool, customer demographics and psychographics, fabric knowledge basics, global trade, and apparel on-line. For anyone looking for not only the skills—but the means to acquire them—for a successful career in the garment-making industry today.

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The Fashion World versus the Real World
Changes in Todays Fashion IndustryWhose Label Is
Different Generations Different

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About the author (2001)


A graduate of Youngstown State University with a degree in business administration, Evelyn worked her way through the ranks as a sales associate, clerical, assistant buyer, and buyer at Ohio's Strouss Department Store, a division of the May Company. In that experience, she found the opportunity to participate in the May Company Executive Training Program. The classes, designed and presented by seasoned store leaders, were jammed with practical first-hand knowledge and made Evelyn realize that her first love was training and development.

Learning directly from the pros also made her realize the wide gap between college courses based on definitions and theory--versus the needed on-the-job skills. With the desire to bridge the gap, Evelyn returned to school and earned teaching certificates for grades K-12, secondary, and adult education programs. Upon entering the teaching arena, she found there were many other students who once, like her, asked, "OK, what do I do first? How do I start? What advice do you have?" This need led Evelyn to find ways to make learning show students "how to" by giving them step-by-step tools that are practical and relevant for the merchandising industry.

In fact, Evelyn has never stopped learning from the industry pros. This text is unique because it has been driven by industry colleagues who have critiqued the content and offered advice as it applies to the demands of the industry today and into the future. Together they shared the same goal--to provide a foundation that will help aspiring businessmen and women develop the indispensable decision-making skills essential to understanding the important merchandisingconcepts and measurements of performance.

Currently Evelyn is a specialized research consultant, as well as an adjunct instructor at Johnson & Wales University in North Miami Beach and a certified online facilitator. Formerly an instructor in the fashion program at the Art Institute of Fort Lauderdale (1987-1999) and earlier with Bauder College, a division of NEC, Evelyn also coauthored "Apparel Product Development," Second Edition, Prentice-Hall, Inc., Copyright (c) 1998, 2001.

Evelyn is a 1996 and 1998 honoree in "Who's Who in America's Teachers" and a 1999 nominee for the National Achievement Awards as "Distinguished Member of the Year" by the Art Institute of Fort Lauderdale. She resides in Fort Lauderdale, Florida, with husband, Jesse, and sons, Peter and Zachary.

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