Appetite for Change: How the Counterculture Took on the Food Industry, 1966-1988

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Pantheon Books, 1989 - Business & Economics - 311 pages
The author presents a witty and original chapter in the history of the counterculture: how the health food movement became big business as Americans came to believe we are what we eat.

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User Review  - mjgrogan - LibraryThing

I selected this book as yet another in a short line (very short) of food-related texts I occasionally check out with the faintest hope of informing better dietary choices (shall we say, it’s a rather ... Read full review

Appetite for change: how the counterculture took the food industry, 1966-1988

User Review  - Not Available - Book Verdict

Belasco (American studies, Univ. of Maryland) traces Americans' growing concern with better nutrition back to the 1960s, "when young cultural rebels began to turn against mainstream food-ways.'' He ... Read full review

Contents

PREFACE
1
RADICAL CONSUMERISM
29
THE OPPOSITIONAL IDENTITY
43
Copyright

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About the author (1989)

Warren James Belasco is professor of American Studies at the University of Maryland, Baltimore County. He is also the author of Appetite for Change: How the Counterculture Took on the Food Industry.

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