Apple Confidential: The Real Story of Apple Computer, Inc

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No Starch Press, 1999 - Business & Economics - 268 pages
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Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.

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Apple Confidential

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For your Mac community, you can't go wrong with these titles. Linzmayer's Apple Confidential is an unofficial history of Apple and a great read. Pogue's MacWorld Mac Secrets explains all the oddities ... Read full review

Contents

The Forgotten Founder
1
Broken Breakout Promises
17
Millionaire Mania
37

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Richard A. Bettis
No preview available - 2005
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