Applications in Basic Marketing: Clippings from the Popular Business Press

Front Cover
McGraw-Hill Higher Education, 1999 - Business & Economics - 240 pages

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Reading the Tea Leaves China Sees
2
Volkswagen
13
Love My Brand
20
Copyright

44 other sections not shown

Common terms and phrases

About the author (1999)

Teaches at the Universities of Oregon, Notre Dame, and Michigan State.

Bibliographic information