Applications of Data Mining to Electronic Commerce

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Ronny Kohavi, Foster Provost
Springer US, Feb 28, 2001 - Computers - 153 pages
Applications of Data Mining to Electronic Commerce brings together in one place important contributions and up-to-date research results in this fast moving area.
Applications of Data Mining to Electronic Commerce serves as an excellent reference, providing insight into some of the most challenging research issues in the field.

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Contents

Personalization of Supermarket Product Recommendations
10
ExpertDriven Validation of RuleBased User Models in Personalization
33
Visualization and Analysis of Clickstream Data of Online Stores
59
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