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The Interdisciplinary Approach to MarketingA Man
CONSUMER BEHAVIOR AND NORMATIVE MODELS
Findings and Implica
4 other sections not shown
alternative analysis applied attitude change behavioral sciences brand loyalty breakeven buyers chapter characteristics choice cognitive cognitive dissonance communication competitive concepts consumer behavior cost customers decision demand depth of repeat determine diffusion diffusion of innovations disciplines dissonance distribution doctor effects environment estimate evaluation example expected monetary value expected value experimental experiments exposure factors familiar families findings function household increase individual innovativeness inputs interdisciplinary approach Journal of Marketing L. L. Thurstone learning market segmentation marketing management marketing plan marketing program Marketing Research measure new-product panel panel data parameters patterns percent performance period position predict preference prior distribution probability probability distribution procedure product class profit promotion pupil pupil-response purchase rate relationship relevant response sample score selection significant simulation Social Psychology socioeconomic specific strategy subjects sumer survey Table techniques theory tion utility variables