Applied Marketing Strategy - The Rocker Hotel Sunderland
Project Report from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 84 % - A, University of Sunderland, course: Strategic Marketing Management, language: English, abstract: The conducted marketing plan is hoping to achieve and support the hotel’s major objective, which is to “aim for perfection in hospitality.” (Tavistock Leisure, 2007) After an environmental analysis considering the macro and the micro environment, strength and weaknesses as well as potential future opportunities and threats will be outlined. ‘The marketing mix in practice will be commented on, by focusing on the product in terms of branding and product development but also on the other elements of the marketing mix such as price, promotion and distribution. Move’ will furthermore illustrate the research design used as well as other possible research methodologies, which could not be applied due to scale and scope of this piece of work. Finally, several strategic options and their approximate costs of implementation will be suggested, which could be realised by the Tavistock Roker Hotel. The marketing activities remain a very important factor of success and are crucial for the company to sustain profitable. One of the major strength of the hotel is site next to sea, offering its customers a wonderful view.
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According aged 65 banqueting facilities brand awareness breakfast facilities business travellers cited by Saunders collaboration customers a wonderful data collection disposable income distribution system GDS Elliott-Ramsey Environmental Analysis ESRC Society Today Events Co-ordinator Furthermore global distribution system Gobé guided tour 2007 Hooley hotel guests Hotel operates hotel rooms Hotel targets Interviews Donkin Kotler leaflets Managing Director 2007 marketing activities marketing mix marketing plan Marketing Research Marsden Grotto Mennen 22 January micro environment Miriam Mennen 22 Move Consultancy Observation 2007 offers organisations partner hotel Pearson Education Limited PEST Analysis private customers product development R-Bar refurbishment researcher decided Retrieved sea view secondary data semi-structured interview Smoking ban Society Today 2006 Sorted PR Strategic Marketing options strategic option Sunderland Echo Sunderland Marriott Hotel Sustained Competitive Advantage SWOT Analysis Tavistock brand Tavistock Italia Tavistock Leisure Tavistock Roker Hotel terms of branding Thai China Restaurant travel agencies weddings www.news.bbc.co.uk