Applying Telecommunications and Technology from a Global Business Perspective

Front Cover
Psychology Press, 1997 - Business & Economics - 378 pages
With the dynamic, changing marketplace, there is dire need to stay abreast of advances in telecommunications and technology. This is the guide to help you do it! You'll learn everything you need to know from communication theories, business scenarios, and telemarketing to record systems and marketing principles. Applying Telecommunications and Technology from a Global Business Perspective will show you how to develop telecommunication skills to support your business needs as well as your own information needs. In the process, you will learn what fuels the global marketplace and how telecommunications promotes interaction and interdependency among companies and countries in a multicultural world.Challenging philosophical issues presented in Applying Telecommunications and Technology from a Global Business Perspective will encourage you to think along new lines and sharpen your understanding of technology's impact on business and society and the interdependency of many academic and vocational disciplines. As you acquire practical career advice and learn of business opportunities, you will become acquainted with the people, processes, and systems that utilize telecommunications in business, industry, service jobs, and personal applications. You will also learn about: teleconferencing whole-brain thinking basic economic concepts global economic and media activities stock markets managing the confidentiality of records effective telephone manners basic marketing conceptsThis book encourages you to think along new lines and sharpen your understanding of technology's impact on business and society. If your career lies in business, sales, customer service, or telecommunications, knowing how to manage and apply technology is a necessary skill for daily survival in the workplace, as well as for business and personal success. Applying Telecommunications and Technology from a Global Business Perspective can help you achieve both. Whether you are a beginner or someone with a little experience under your belt, this comprehensive guidebook can give you the knowledge and skills you need to deal effectively with society in the Information Age.
 

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Contents

Introduction
3
DEFINING AND USING
25
Data Searches Using Commercial Databases
36
Using the Telephone
43
Emerging Trends
49
What Do You Think? Review and Opinions
55
Activities for Section I
61
Bibliography for Section I
85
What Do You Think? Review and Opinions
187
Activities for Section III
195
Bibliography for Section HI
221
Defining Telemarketing
227
Essential Marketing Concepts
243
Innovations and Technology from Around
255
New Jobs Emerging Old Jobs Disappearing
261
Activities for Section IV
271

Communications
91
Understanding Ourselves
99
Workplace Applications
119
From Cave to Satellite
125
Activities for Section II
131
Bibliography for Section II
155
Standard Industrial Classifications
161
Basic Economic Concepts
181
Bibliography for Section IV
287
Records and Telecommunications
293
Some Rules of the Game
303
What Do You Think? Review and Opinions
325
Bibliography for Section V
347
Index
369
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