Applying Yield Management to the Golf-Course Industry
Seminar paper from the year 2003 in the subject Tourism, grade: alle ECTS-Punkte erreicht, Stralsund University of Applied Sciences (-), course: Yield Management, 15 entries in the bibliography, language: English, abstract: Yield management consists of two strategic levers: duration control and demand-based pricing . Golf courses have been willing to try managing duration but have been reluctant to apply demand-based pricing because of fears of possible customer dissatisfaction. While golf courses do us demand-based pricing when offering higher prices on weekends and promotions such as twilight specials and league play, they have been loathe to vary price by time of day, time of booking or condition of play. Golf courses operators may well have support for their fears in the fairness literature. Researches have found that customers will refuse to patronize companies perceived as unfair. If demand-based pricing in courses is viewed as unfair by golfers, the golf course may suffer a loss of business.
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Airlines akademische Texte Applying Yield Management approaches include available capacity available tee Beate Pehlchen Applying busiest busy charge a fixed Convention centers course design COURSE DURATION MANAGEMENT COURSE INDUSTRY course marshals Cruise lines customer demand discounting strategies External External measures factors fixed price forecasting golf course operation golf industry Golf-Course Industry GRIN GRIN Verlag guarantee reservations Internal measures Kimes MANAGEMENT FOR GOLF marshals or caddies no-show Norland operate the strategic overbooking peak and valleys Pehlchen Applying Yield Post golfers predictable duration Quadrant price according price sensitivity pricing structure Problem Background R. P. & Cross rate fences Reconfirm reservation Redefine reduce the uncertainty Rental cars requiring guests reservation by phone restaurant revenue management room-night shift demand Stralsund strategic levers strategies involve STRATEGY FOR YIELD SUMMARY AND CONCLUSION tactics Typology of Yield uncertainty of arrival uncertainty of duration variable pricing Yield Management Concept yield management strategy