Archie Bunker Goes to Holland: Selective Exposure and Perception in the Dutch Television Audience
Netherlands Broadcasting Foundation, Audience Research Service, 1975 - All in the family (Television program) - 50 pages
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American Archie and Mike Archie Bunker Archie Bunker's Bigotry Archie or Mike Archie usually Archie's arguments Archie's niece audience ratings Audience Research Service authoritarianism or lifestyle Average Rank bickering Charles Atkin content-seekers dealt Denotative event denotative perception different from denotative different from interpretative dimension divergent lifestyles Dutch audience Dutch language Dutch society Elihu Katz entertainment ethnocentrism scale event retention Family episodes Family viewing funny gratifications Haagse Post Herwen high on parental highly intolerant Holland independent variables interpretative perception interpretative retention Intol intolerant of divergent lifestyle intolerance Lionel low on lifestyle low on parental majority Mass Communication Mass Media measured Michael Gurevitch Mokken's Norman Lear Parental Auth perceived perception by viewers program series projective perception questions Rank on Parental respondents retention by viewers satirical selective exposure selective perception selective retention South Moluccans specific episodes suggested Surinamers Vidmar and Rokeach viewing situation VPRO watch the program x2 P Parental