Architect's Essentials of Starting, Assessing and Transitioning a Design Firm

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John Wiley & Sons, Nov 20, 2003 - Architecture - 272 pages
Written by two leading experts in the field this essential volume offers a step-by-step guide to understanding and evaluating the goals, risks and the rewards of starting a firm.
  • Covers the basics of firm organisation, personnel requirements, legal considerations, fee setting, marketing issues and the essentials of strategic and business plans
  • Addresses how to get started including how to create your first business plan, evaluate initial needs and costs, create a budget and a produce a list of action items to get started
  • This volume is practical, applied, concise, portable, affordable and user-friendly
 

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Contents

Introduction
1
1 Deciding to Go on Your Own
5
2 Marketing and Sales
17
3 Financial Management
47
4 Negotiating Fees and Contracts
81
5 Organization and Personnel
99
6 Legal and Ethical Issues
133
7 Resources and Support
151
9 Planning for Excellence
183
10 Potential Causes of Failure
203
11 Launching Your Firm
217
Appendix A Study Guide
227
Appendix B Charting Your Course
229
About the Authors
249
Index
251
Copyright

8 Strategic and Business Plans
165

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About the author (2003)

PETER PIVEN, FAIA, is a principal consultant of The Coxe Group, Inc., in Philadelphia, the oldest and largest multidisciplinary firm providing marketing and management consultation to design professionals. Author of Architect's Essentials of Ownership Transition (Wiley), he guest lectures at the University of Pennsylvania Graduate School of Fine Arts, the Harvard Graduate School of Design, and Rensselaer Polytechnic Institute.
BRADFORD PERKINS, FAIA, OAA, AICP, is the founding principal of Perkins Eastman Architects, PC, a twenty-year-old architecture, planning, and interior design firm based in New York. He is a frequent lecturer on design and design-firm management topics, as well as the coauthor of Building Type Basics for Elementary and Secondary Schools (Wiley) and many industry articles.

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