Armenia - Culture Smart!: The Essential Guide to Customs & Culture

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Kuperard, Jan 11, 2011 - Travel - 168 pages
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Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships.

Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include:

* customs, values, and traditions
* historical, religious, and political background
* life at home
* leisure, social, and cultural life
* eating and drinking
* dos, don'ts, and taboos
* business practices
* communication, spoken and unspoken

"Culture Smart has come to the rescue of hapless travellers." Sunday Times Travel

"... the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries." Global Travel

"...full of fascinating-as well as common-sense-tips to help you avoid embarrassing faux pas." Observer

" useful as they are entertaining." Easyjet Magazine

"...offer glimpses into the psyche of a faraway world." New York Times

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About the author (2011)

Susan Solomon has led the public relations and marketing programmes of several large non profit organisations. She has taught marketing, public relations, and writing at three Southern California universities, and in 2008 went to Armenia on Fulbright scholarship to teach graduate level marketing and public relations in Yerevan. To prepare for the journey she studied Armenian language and culture. Her family went with her, and her two children went to school in Yerevan.

Susan has written extensively in her field, and in 2005 published "Building Powerful Healthcare Brands". She has also written travel articles for the Los Angeles Times and is currently writing a novel.

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